Your Pinterest business page should reflect all the time and energy you’ve put in to making your business run smoothly. After all, you’ve worked extremely hard to get your business where it is today. Now, you have to start thinking of social media as an extension of your already blossoming company. But to make your Pinterest business page the best it can be, you’ll need to create an online presence that let’s viewers find your page and never want to leave. Follow these steps for branding your Pinterest business page and creating a profile fans will fall in love with.
PINTEREST BUSINESS PAGE STEP 1: SHOW WHO YOU ARE
First of all, for your audience to find you, they need to know where to look. Go with what your audience is familiar with so they know how to search you. Use your business name and don’t make them guess if it’s you or not. Next, choose a picture that represents your personality and creativity. If you’re a well-known blogger, use a fun headshot of yourself that shows part or all of your face. If you have a big or growing company, think about using your logo as your image. Your Pinterest bio and description should reflect exactly what your business is all about.
PINTEREST BUSINESS PAGE STEP 2: LINK YOUR ACCOUNTS
Consistency is the number one thing to consider when trying to brand your Pinterest page. If you still have a personal account, you will want to switch it over to a Pinterest business account and start thinking in a marketing mindset. You should note how your website looks and match that up to your Facebook, Twitter, Instagram and Pinterest accounts. You’ll also want to link those accounts on your Pinterest bio so you can post across all platforms and your audience can find you in all of those places.
PINTEREST BUSINESS PAGE STEP 3: STICK TO A THEME
For starters, don’t just pin everything in sight just to get followers. It won’t work. Your fan base will love you because of your niche and that’s probably how they stumbled across your page anyway. Remember the phrase: Always do what you do best. That totally applies here. Hence, if you own a company that sells wilderness wear, you’ll want your overall theme to be the great outdoors. You may have boards that inspire you to be outside, show great places to hike and link to outdoor gear. A board outside of your niche won’t do anything for your profile.
PINTEREST BUSINESS PAGE STEP 4: MAKE COLOR WORK FOR YOU
Pinterest is a visual platform so you’ll want to think of how you want your profile to look as a whole. Channel your inner Martha Stewart and think about what boards will be visually appealing to your audience. Maybe you’re an interior designer that mostly works on coastal properties. You may want all of your boards to have a beachy hue. If you own a daycare center you might want to color coordinate all your boards to match the primary colors. The sky’s the limit for choosing a pretty palate.
PINTEREST BUSINESS PAGE STEP 5: CREATE UNIQUE COVER IMAGES
Each time you create a board and begin to collect pins, you’ll want to think about setting your board’s cover image. You’ll want to pick your most aesthetically pleasing photo and find one that speaks to your audience about your particular niche. It should be vibrant, clear and inspire your viewers to click on the board and see what else is pinned there. A fun new trend in Pinterest branding is for businesses to create their own unique Pinterest cover images. There are several templates you can find online that make your profile look clean and consistent. They usually have the same eye-catching pattern used throughout. For example, if you have a calligraphy business, you may create unique board images in your different available fonts.
PINTEREST BUSINESS PAGE STEP 6: BE A PICTURE SNOB
One of the best things about Pinterest is that it’s just plain pretty to look at. You would be naïve to think that beautiful pictures don’t sell. When crafting your boards, pins and overall page presence, you most definitely want to choose images that are clear, vibrant and draw in your viewer. Your images are more likely to get repinned if you focus on providing the most visually appealing items to your audience.
PINTEREST BUSINESS PAGE STEP 7: JOIN THE COMMUNITY
Pinterest is a social media account so you will most definitely want to reach out to the community to make your brand seen as a friendly, available presence. Like pictures and repin them. Leave some comments. Make a point to respond back to your messages. Send pins and tag others. Collaborate with other businesses to guest post on your boards. By interacting with other users, you’re more likely to get noticed.
Finally, branding your Pinterest business page is all about knowing what your company represents and where it’s headed. In conclusion, reach out to your target audience with posts that will educate and inspire them. Most of all, stick to what your best at and what you’re known for and your Pinterest business brand will reveal itself in the most awesome way.