Instagram Stories offers the ability to showcase a more unfiltered view of your brand. It can be used to provide a behind the scenes look in real time of your brand. So what is the hype around Instagram Stories and how do you use it to make your brand stand out?
Introducing Instagram Stories
Instagram recently launched a new feature which builds on social media platform Snapchat’s concept of photos and videos taken in the moment. This feature offers a spontaneous look inside a brand or person’s life. Similar to rival Snapchat, Instagram Stories also allows you to add text or draw on the images you share.
Instagram stories will not show up in the regular feed on Instagram. Instead the stories from accounts that you follow will appear in a bar at the top of your feed. When a new story has been posted, a ring will appear around the profile photo of the account. To view the story simply tap on the profile photo and you will be taken to the story. If you love something you see in a story, you can send a comment to the account in a private message, instead of making a public like or comment as done on regular posts. You can also keep track of who has viewed your story.
How Instagram Stories Humanizes Your Brand
Instagram Stories is aligning itself with the shift towards brands becoming more human. It provides the unique opportunity to show photos and videos of your brand or product that do not feel like advertising. By appearing more human through content posted on Instagram Stories, customers are connecting with a more authentic version of their favorite brands.
Instagram Stories alters the current carefully curated social media space. Right now, brands will select and schedule images for posts on social media platforms such as Instagram at certain days and times for maximum engagement. Brands now have the ability to post “unfiltered” every day moments to connect with customers.
Utilizing Instagram Stories for Your Brand
Instagram Stories can be a great way to showcase a behind the scenes look at your brand that is more casual. Instagram Stories allows for a more laid back approach to digital marketing. Your brand will appear more human through connecting with customers through this more casual way of sharing content. It also provides the opportunity to showcase your brand’s lifestyle in an organic way.
Instagram Stories allows for a more organic sharing experience with customers. It allows a more intimate look behind the scenes of your brand as things happen in the moment.