PINTEREST STYLE 101: HOW TO STYLE YOUR PINTEREST BOARDS
Now that you’ve set up your Pinterest account and created a rock star Pinterest bio, it’s time to learn how you can style your Pinterest boards. It’s important to properly style your Pinterest boards in order to make a strong impression on your audience and grow your business.
PINTEREST STYLE 101: CREATING BOARDS
A board on your Pinterest page is the hub of all of your Pinterest content. Remember how pins are virtual items you want to keep on your idea corkboard? Well, Pinterest boards are essentially the way you organize and collect those pins. You can have up to 500 boards and 200,000 pins. Though, it’s probably better to start small and focus on creating meaningful representations of your business.
To create a board, you click on the red “create board button” and then you’re ready to begin crafting your first board. Sound easy? To an extent, the concept of pinning is very simple. However, before you begin adding everything in sight, you need to make a plan that reflects your brands image and personality.
PINTEREST STYLE 101: CHOOSING A THEME
You wouldn’t jump into a pool without checking the water temperature first so don’t jump into creating Pinterest boards without really knowing what you want to get out of using Pinterest. Is your goal to move traffic to your website? To give your audience a clear idea of what you’re all about? To increase the sales of your product? Knowing what you want can help you streamline what boards to create and why.
Take Ben & Jerry’s ice cream for example. They want customers to know they are friendly and accessible to their audience. Their very first boards are aptly named “Peace” and “Love.” Think hard about what it is that you’re trying to do and then go after it. If you’re looking to drive traffic, look at the items that are trending to get a good idea of what works before you begin creating your boards. You want a good blend of inspiring, positive content that’s fun and refreshing. However, its important to also include actual business content that refects your brands product or service.
PINTEREST STYLE 101: PICKING A NAME
Each Pinterest board will have a specific name assigned to it. After you’ve clicked to create your first board and you’ve decided what your board will be about, you’re ready to add a name to your first board. You want your board names to be clever and catchy, even humorous, but they must relate to your overall theme. Take the company SPANX, for instance. Their boards have names like “It’s a Jiggle Free Jubilee” and “Say SPANX to Mom.” Clever and catchy and downright hilarious but completely and totally related to their women’s shapewear product. If you’re not funny, don’t worry. Simple can work just as well to get your point across. Let’s say you own a brewery and want your audience to know more about how your business operates. You may choose to name your first board, “Our History.” The key to naming is to be authentic, honest and fun.
PINTEREST STYLE 101: WRITING A GREAT DESCRIPTION
Pinterest is known as the world’s catalog of ideas, so make sure you write a description that viewers will want to learn more about. If you have a travel blog, and you decide to make a board called “U.S. Travels,” you may want your description to read something like,” All the great places to visit in the U.S.” You would go on to pin beautiful pictures of the Empire State Building, the Grand Canyon and Mount Rushmore.
PINTEREST STYLE 101: COLLABORATE TO DOMINATE
On the drop-down menu, you’ll also be asked if you want to collaborate with other individuals or businesses, and create a group Pinterest board. All parties will be able to use the board and pin great ideas to the board. This helps drive traffic by showing up on both of your Pinterest pages, and in turn helps you save time and pin great ideas you might not have thought of on your own. And don’t just stop the collaboration there. You’ll want to like (or heart!) other’s pins, send pins, tag users, create messages and leave comments to make your Pinterest presence known all around. The Pinterest community loves happy pinners.
PINTEREST STYLE 101: CHOOSING WHAT TO PIN
Once you’ve decided on an overall theme for your page, and created your Pinterest boards, you’re ready to begin pinning your own inspiration to the page. You can find pins from your computer, on your own website (if you’ve added the Pin It button), anywhere on the web or you can repin items that have already been pinned to Pinterest. You’ll want to look for the most beautiful, captivating images that will be pleasing for your viewers. You can also use rich pins to add articles, recipes and how-tos to your pins. And don’t forget to think outside the Pinterest box by uploading videos, tutorials and product demos.
PINTEREST STYLE 101: INSPIRE THROUGH CONTENT
The key again is not to focus too much on pushing your product or service but to allow your viewers to come inside your world and then seek out your product or service because they feel so inspired by your content. Once you have awesome pins, make your best photo your cover photo image. Your cover photo is the one that will show up in the biggest box on each board and give your page an overall awesome theme. Make your cover images visually appealing and representative of your brand.
PINTEREST STYLE 101: KEEP ON PINNING
Once you’ve established your Pinterest boards and established your Pinterest presence, don’t forget to keep pinning all the time. The more active you are on Pinterest, the better. Don’t forget to stay on top of any Pinterest changes. They may constantly be adding options for your boards that allow you to take your business to the next level.
PINTEREST STYLE 101: BOARD PLACEMENT
Research shows that Pinterest boards placed in the top row in the center get viewed most often. When holidays come, make sure to move your boards to those locations.